We believe the key to growing our business is to focus our energy and attention on helping our suppliers/brand owners increase their revenue and profit. And brand awareness, of course. Where appropriate, we introduce our suppliers to domestic and international markets. In addition, we are constantly working to help our suppliers optimize their product listings, whether it is Amazon, eBay, or any other eCommerce platform.
WE HAVE EXTENSIVE ECOMMERCE EXPERIENCE
We partner with brands to help them use Amazon smarter and more profitably. We are brand and business owners, so we know how hectic day-to-day operations can be. Every additional sales channel adds new and unique challenges. In business, it isn’t a shortage of opportunities; it’s a shortage of time.
Selling on Amazon is a complex world. So we take the challenges of Amazon off you so you can do what you love.
We sell the products on Amazon through our Seller account while working to gain reviews, optimize, and put the product in the best position to succeed. We contribute our marketing budget to paid ads. We then monitor and maintain the business, placing POs to keep the product in stock, managing paid marketing campaigns, managing FBA and customer service, and getting on regular calls with brands to ensure success.
Selling on Amazon is a complex world. So we take the challenges of Amazon off you so you can do what you love.
We sell the products on Amazon through our Seller account while working to gain reviews, optimize, and put the product in the best position to succeed. We contribute our marketing budget to paid ads. We then monitor and maintain the business, placing POs to keep the product in stock, managing paid marketing campaigns, managing FBA and customer service, and getting on regular calls with brands to ensure success.
WE VALUE OUR RELATIONSHIPS
Unlike the vast majority of third-party sellers that stock thousands of products and care very little for the brand behind them, we at UNITY ELD LLC believe that relationships are the heart of our business, and every action we take will be in support of that belief.HOW DO WE KNOW THAT WE CAN SOLVE YOUR BRAND PROBLEMS?
BECAUSE WE SELL PRODUCTS LIKE YOURS ONLINE EVERY DAY!
Suppliers tell us that they experience one or more of the following problems:
- They are wildly fluctuating and Diving Prices: With multiple sellers (including Amazon itself) on their listings, brand pricing has lost integrity. Many sellers price either enormously high just to appear on the listing for research purposes or the seller prices wildly low, violating your MAP pricing.
- MAP violations create angst among your brick & mortar retailer partners.
- Lack of Expertise: Brands often lack the expertise needed to effectively manage all the “moving parts” of the various marketplaces (e.g., Amazon, eBay, Walmart).
- Inventory Management: Brands with a growing number of products find it increasingly difficult to keep the right products in stock at Amazon warehouses.
WHAT SETS US APART?
- Think about this fact for a moment. There are more than 2 million 3rd party sellers just on Amazon.com alone! That means when they buy and sell your product on Amazon….these sellers don’t do anything but sell your product. They couldn’t care less about your brand. They compete for the buy box to make a sale. And don’t even think for a minute these sellers care about product reviews or customer satisfaction.
- In essence, the run-of-the-mill seller adds NO VALUE to your brand. Instead, they merely piggyback on your existing brand reputation.
- We have long been an online retailer of physical products of all kinds. We are constantly buying from our suppliers and selling on top eCommerce platforms (e.g., Amazon). But our priority is to sell your products and implement strategies to increase your market share.
- When WE sell your products online, we seek to protect your brand. And even better, sales and profit growth for your brand(s).
- When we succeed, you succeed. So it’s a Win-Win-Win scenario for you, us, and the customer!
OUR CORE CAPABILITIES
MAP POLICY
The enforcement of your MAP (Minimum Advertised Price) policy is the top issue facing brand owners today. We are well-equipped to help you:
- Create and Implement a MAP policy for your brand(s)
- Enforce existing policy
- Assist in eliminating non-compliant sellers who care ONLY about making a sale at the lowest price possible
OPTIMIZED PRODUCT LISTINGS
Few brands understand what it takes to optimize product listings for the search engine algorithms of the top eCommerce platforms. But this is what we do. UNITY ELD specializes in listing optimization. As a result, we can ensure that your products have the best images, sales copy, and keywords for the highest possible sales volume.
AMAZON BRAND REGISTRY
Want us to manage the Amazon Brand Registry Process for you? We know the potential pitfalls because we’ve registered some of our brands. So rely on us.
INVENTORY MANAGEMENT
As an online retailer, we order and stock inventory for eCommerce as our primary business. As such, we are well-equipped to help our brand partners deal with inventory processing and fulfillment challenges.
PRODUCT PROMOTION
UNITY ELD understands what it takes to rank product listings for eCommerce search engines. We also specialize in "internal" advertising techniques such as Amazon Sponsored Ads which can be highly effective in boosting a product's ranking during product launch and beyond.
BRAND GATING ASSISTANCE
Amazon Brand Registry is a great way to increase your influence and control in editing the information on product detail pages for your registered branded products, which helps you specify the correct titles, details, images, and other attributes for your branded products. But this is a big one; a brand registry does NOT prevent other sellers from selling your products on Amazon. This is another continuing source of confusion and frustration for many brand owners. We can help by referring you to specialists in what is referred to as "brand gating." Having your brand “gated” helps prevent unauthorized sellers from selling your products on Amazon. Larger, household name brands (e.g., Nike, Hasbro, and many more) have already had their Amazon listings gated. Why shouldn’t you enjoy similar benefits? If this is an issue for you, then, by all means, let’s discuss it.
PRODUCT LAUNCHES
Are you launching new products? Unsure what steps to take toward the most effective launch? Let us manage this process for you.
ELIMINATE COUNTERFEIT PRODUCTS
Do you encounter counterfeit products being sold on your online listings? By partnering with UNITY ELD, we’ll work with you to eliminate unauthorized sellers who deliver counterfeit products to customers. As for us, you can be assured that only genuine products get provided to customers.
CUSTOMER FEEDBACK MANAGEMENT
You can also expect us to manage customer feedback proactively. Product reviews are essential. We will collect and report customer feedback to ensure your brand is always seen in the best possible light.